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马汀令可将在上海举办工业产品B2B网上赌现金app营销研讨会

发布: 2014-09-18 16:40:59    作者: 佚名   来源: 马汀令可  

  马汀令可公司将于2014年10月27-28日在上海举办工业产品 B2B网上赌现金app营销研讨会。参加这次2天的研讨会将使您获得14个PDU积分。
 
  研讨会名称:
  工业产品 B2B网上赌现金app营销
  研讨会参加对象
  网上赌现金app营销团队:营销经理、销售经理、广告经理、网上赌现金app研究经理;客户关系经理、项目经理、企业家和营销管理顾问。
  研讨会目标
  * 提供对一个商业组织的 B2B网上赌现金app营销管理框架的理解
  * 提供经验分析来理解网上赌现金app经理面临的挑战
  * 重点讲解通过营销管理的最佳实践、工具和模型来实现一个有效的营销管理系统
  * 详解如何制定营销策略、方案和项目建立和维持网上赌现金app竞争优势
  * 提供了一个规划和控制营销计划的实用框架
  * 针对不断变化的网上赌现金app有能力制定一个有效的营销计划
  研讨会的核心
  培养核心营销管理技能和能力。核心竞争力包括营销知识、计划、控制、问题解决和沟通。
  关键概念
  * 营销组合 4P(产品、价格、地点和促销)与 5C
  * 网上赌现金app研究
  * 销售管理
  * 广告
  * 品牌
  * 竞争
  * 可持续的竞争优势
  * PESTLE 分析
  * 优势、劣势、机会和威胁(SWOT)分析。
  * Porter 的竞争优势。Porter 的 5 种的竞争力量和价值链。
  * 产品生命周期(PLC)。
  研讨会大纲/定制主题
  * 营销原则:产品和服务的生命周期, 网上赌现金app营销“Ps”, 产品设计、交付和配送、包装和展示、定价和促销和人
  * 营销策略:注重开发、实现和控制需要达到和维持网上赌现金app竞争优势的营销策略
  内训方案
  如果公司有很多人有类似的培训需要,那么您不妨考虑内部培训的解决方案。培训将在贵公司现场举行。并且培训可以根据您具体的要求来进行。请联系Whitney Shen来讨论合作的可能。
  电话:+86 28 8532 7678
  电邮:whitney.shen@martinlinking.net
 
  如需进一步了解详情,请联系:
  Vickey Wang
  Martin Linking Business Consulting Company Limited
  T: +86 28 8532 7678
  F: +86 28 8532 6768
  Email: vickey.wang@ulinking.com
  vickey.wang@martinlingking.net
  www.martinlinking.com
 
B2B Marketing for Industrial Products
27th &28th October 2014
Shanghai, China
  MARTIN LINKING is convening the B2B Marketing for Industrial Products on 27th &28th October 2014 in Shanghai. This two-day seminar will grant you 14 PDUs.
 
  Seminar Name:
  B2B Marketing for Industrial Products
 
  Seminar Audience
  Marketing Team: 
  Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,Entrepreneurs, and Marketing Management Consultants.
 
  Seminar Objectives
  * Provides an understanding of the B2B marketing management framework of a business organization
  * Offers experiential analysis to understand the challenges of Marketing Managers
  * Focuses on marketing management best practices, tools and models to implement an effective marketing management system
  * Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
  * Provides a practical framework for planning and controlling of marketing programs
  * Be able to develop an effective marketing plan for the changing market
 
  Seminar Focus:
  Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
 
  Key Concepts
  * Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C
  * Market Research
  * Sales Management
  * Advertising
  * Branding
  * Competition
  * Sustainable Competitive Advantage
  * PESTLE Analysis
  * Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.
  * Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain.
  * Product Lifecycle (PLC).
 
  Seminar Outline / Customization Subjects
  * Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people
  * Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage
 
  In-House Training Solutions
  If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.
 
  For more information please contact:
  Vickey Wang
  Martin Linking Business Consulting Company Limited
  T: +86 28 8532 7678
  F: +86 28 8532 6768
  Email: vickey.wang@ulinking.com
  vickey.wang@martinlingking.net
  www.martinlinking.com
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