14
May 12

The 2012 edition of the 101km de Ronda

Last Saturday morning, I headed up to Ronda, to join 7,000 other participants in the 2012 edition of the famous 101km de Ronda — organized by the La Legion Española military organization. (And let me assure you, nobody other than an army could handle the logistics of such an undertaking!) The event involves mountain biking (the sane ones) or running (the insane ones) over 101 kilometers of mountainous trails, through the beautiful Serrania de Ronda.

A bad start.

Last year, I arrived at the Ronda football stadium 15 minutes before the 11am start, and by a sheer stroke of luck was able to move up to the center of the bunch, to meet up with my Marbella cycling buddies. This year, I arrived two hours early, so we could all enter the football stadium together.

Very. Bad. Idea.

Whereas last year it was rainy and cold, this year it was hot. I mean, really hot. Standing with my bike, packed in the middle of 3,500 other cyclist, waiting for the race to start, and already suffering from the heat at 9:30 in the morning, I had a feeling it wasn’t going to be a great day.

A mild winter didn’t prepare us for this heat.

Having had a relatively mild winter this year, all of my training took place in cool temperatures. This was literally the very first hot day of the year, and I was told the temperatures reached over 38 degrees Celcius (100 degrees Fahrenheit)!

Not even 30 kilometers into the ride, and I started getting cramps in my left calf. And it got worse throughout the day. Cramps in both calves. Cramps in my inner thigh. Cramps in my achilles heel area. And, finally, cramps in my triceps. My triceps!

Carnage everywhere.

Every time I passed a shady spot, I’d see three or four cyclists laying on the ground. I saw people at the rest stations with IV drips in their arms. And with only 8 kilometers to go, I saw a military vehicle absolutely full of people quitting and being transported back. Having suffered through 92 km, they couldn’t make the final 8.

Purgatory.

The last 30 kilometers of the race — known affectionately as “Purgatory” — are the worst. After passing the military cuartel checkpoint, you have to climb a brutal trail up to the “Ermita de Montejaque”, including about a kilometer so steep it’s pratically impossible to stay on the bike. Traditionally, from that point, it’s a 20 km rolling ride back to Ronda, where the final “Cuesta del Cachondeo” awaits — a short, but vertical climb up the cliff over which the city of Ronda was built.

This year, however, they had a little surprise for us; they replaced that 20 km rolling section with another climb — an awfully steep section of bumpy, twisty trails that were impossible to bike. Everybody — everybody! — was off their bike walking.

At some point on that climb, I looked down through the sweaty fog at my Garmin GPS, and saw 20 km remaining, and thought, “OMG, there is no way I can finish this race. I just can’t do this for another 20 km!”. But then I heard somebody tell their friend we only had 13 km to go. What!?!

Then it hit me — my GPS was still on “auto-pause” mode, whereby it stops the clock anytime I’m not moving. Obviously, the times during the day when I’d been walking the bike, the GPS had stopped!

OK, 13km to go is much better than 20, so I soldiered on.

Mac! Mac!

When I arrived to the “Cuesta del Cachondeo”, I decided to try to ride up it, as walking immediate triggered more cramping in my legs. But then about halfway up, I hear, “Mac! Mac!” I look up, and see that it’s my buddy Paco Rosado (who calls me Mac), walking his bike about two zig-zags up the rocky path. When I caught up, I decided to walk with him, but it was impossible. Cramps. Cramps. Cramps. So I remounted the bike, and rode the rest of the way up, and waited for him at the top.

We rode into the finish line together, very happy to have finished, and very happy the ordeal was over!

Only after I finished, did I begin to realize how hard the day had generally been on everybody. The straps of my helmet were absolutely caked with sald. One of my other buddies apparently lost consciousness for 15 minutes and had to be attended by ambulance. The medical tent was full of dehydrated bikers and walkers with IVs in their arms. And there was an abundance of stories of cramps and suffering.

But am I looking forward to next year? I can’t wait! That’s the strange thing about the 101 km de Ronda.

El Peseta!

In the good-news column, I was happy to learn that local cyclist Jose “El Peseta” Marquez, having returned to cycling after some years away won the bike race, breaking the course record. (What a year to break the record. Increible!)

The Wife.

Special thanks to the wife, who supported me as always. Normally she’s one of the insane ones who runs the 101km. But this year she skipped the event, getting ready for a 215 km event coming up in June.

08
Mar 12

How to never forget to enable your time tracking timer.

Over the years, I’ve used several Mac app to track my time while working — On the Job, TrackRecord, Billings,… you name it. The main problem I’ve had with all of them is remembering to enable the timer as I work. Sometimes I’d end the day, only to realize I hadn’t tracked any of my time.

Recently, we’ve started using the online service Harvest, which comes with its own desktop app for the Mac. It’s fine, but like the others, doesn’t solve the problem I have in remembering to start the timer.

Finally, with the help of Makalu’s system administrator shell scriping wizard Niall, I have a solution.

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07
Mar 12

Random thoughts having spent a day with 37signals’s new Basecamp Next

Random thoughts having spent a day with 37signals’s new Basecamp Next — not so much about the product itself, but rather the context around the product.

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08
Jan 12

Casa de Pepe Bravo in Alozaina, Spain

In the whitewashed Spanish village of Alozaina, about 40 minutes from Marbella, is a very special center, called Casa de Pepe Bravo. The center takes in the socially unfortunate, helps them, and teaches them the crafts and skills needed to work productively. If you live in the area, it’s a place you must visit!

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04
Jan 12

My new social media diet

1996. I remember it clearly. Recently graduated, I was working as an engineer at the European Space Agency in Darmstadt, Germany. A rebellious type, I’d decided that either they let me keep my Mac, or I’d go work somewhere else. They let me keep it.

I’d heard about the internet, and supposedly we had it, but via an email gateway called Bitnet. To “FTP” something, we’d send an email, and get back several encoded file chunks, requiring a terminal emulation program to download for offline reassembling.

Curious one day, I downloaded, assembled and launched John Norstad’s usenet reader. I’ll never forget that day; the moment I realized I had graphical access to the internet, and a door opened to a brand new world.

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01
Jan 12

An interview with Notational Velocity developer Zachary Schneirov

For the past few years, one of the most frequently used applications on my Mac has been Notational Velocity. It’s a note-taking application, with a unique and efficient unified mechanism for both searching notes and creating new ones. Although I usually end up editing those notes in other applications (like iA Writer), they are always created and managed in Notational Velocity.

I’ve never known who’s behind the app until today, having stumbled across a great interview with its author, Zachary Schneirov.

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27
Dec 11

Teaching Brazilian Jiu Jitsu

I’ve been training in Brazilian Jiu-Jitsu — a relatively young martial art that focuses on ground fighting — for just over a decade. Through my progression from white to black belt, I’ve been privileged to have trained under some of the world’s best instructors — beginning with Fabricio Pereira (under Alvaro Mansor), Paul Creighton (under Renzo Gracie), and the majority of my instruction with Edson Jorge and Thelmo Calmon (both under Vinicius “Draculino” Magalhães).

In competition, I’ve managed to achieve some good results, including three gold medals at the European Brazilian Jiu-Jitsu Championships, and I think that’s a direct reflection of the quality of these instructors.

About a month ago, an opportunity presented itself to assume the leadership of our local academy — Draculino Team Marbella — here in Marbella, Spain. I was sad to see our previous instructor return to Brazil, but at the same time, excited at the chance to try out some ideas that’d been brewing in my mind for some time.

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09
Dec 11

Compromise in Design

My friend Andy Rutledge asked yesterday whether there is place for compromise in the design profession. There are probably multiple interpretations of what’s meant by “compromise”, but in terms of design itself, I would argue that no design solution can exist without compromise.

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08
Dec 11

The Making of the Catalog Choice iPhone App

IT’S NOT EVERY DAY that an opportunity presents itself to develop a product for an audience of 1.5 million people. That’s exactly what happened recently at Makalu, as we were engaged to develop the iPhone component of Catalog Choice’s new suite of premium services.

And we can’t wait to tell you about it!

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04
Dec 11

A paragon of design and user experience — the Spanish parking meter

In the mainstream, we commonly admire the design works of luminaries such as Apple, IDEO, Frog Design and, well, why not — Makalu Interactive. But there are others out there, designers flying way below the radar, who equally deserve our admiration and respect — including the gifted ones (elegantly named, “Grupo Setex”) who designed the Spanish Parking Meter.

Pour a cognac, put on some Vivaldi, and spend some quality time soaking in the inspiration:

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24
Nov 11

Are philosophy and religion dead?

The history of both science and philosophy is one in which man observes things (or studies the observations of others), and attempts to construct models for understanding those observations. Those models are borne in the thought processes of humans, and thereby limited to the realm of human experience.

Quantum physics, on the other hand, is a different story.

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24
Nov 11

User experience and the changing room

Alex and I were discussing over coffee at the office this morning the amazing job Apple did in their retail experience, and were imagining the areas in which clothing retailers could improve their shopping experience. One glaring example in which some attention is badly needed is the changing room.

The changing rooms in many retail outlets are surprisingly overlooked, when you consider they’re often the place at which a consumer makes the final purchase decision.

  • Many retailers start off the experience by suggesting you’re an unwanted thief. You have to ask for a key, because all the doors are locked. And don’t think about taking in more than three garments at a time.

  • Some have curtains, rather than doors, which can leave the timid a bit too focused on preventing the world from getting a sneak peek at their backsides. The good places have solid doors, that make a comforting clunk when closing.

  • Often, changing rooms provide nowhere to place the clothes you’re taking off. Who wants to drop their clothes in a big clump on the floor? The good places provide hangars, a bench or a shelf. (And this concept can be extended to other consumer needs we can anticipate — like what to do with the 22 pins evidently required to hold a folded shirt in place.)

  • And last, but definitely not least, there’s the lighting. How do they get such an obvious thing so wrong? We’ve all been there, getting half-naked in a changing room lit by cheap florescent bulbs, casting their light down at just such an unflattering angle that one glimpse in the mirror provokes a quick decision that the more prudent purchase would be a gym membership.

23
Nov 11

How to schedule focus

For nearly a decade, we at Makalu have worked to consistently deliver real, objective value to our customers, and by external measures we’ve been successful. We built a website for Catalog Choice that registered a million users in its first year. We built a game for Google and Virgin America that Ogilvy & Mather pointed to as a reference for modern-day marketing. And we’ve increased signed up conversion, customer retention, and ultimately the bottom line for many more.

We seem to have done well, which is great, except for one thing — we’ve never been able to shake a nagging feeling of dissatisfaction. Although we’re doing good work by external standards, we know deep down that we’re not doing our best work, by our own standards.

Is it something we should just accept, or should we do something about it? In case others in our industry might share in this internal tension, I decided to put our thoughts into an article to share.

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13
Nov 11

Cycling — Yunquera to Ronda

Today, on a beautiful November Sunday morning, we packed up the car and headed out to the town of Yunquera, Spain, about an hour’s drive from Marbella. While the wife and kids did a hike in the Sierra de las Nieves, I took the opportunity to do some road cycling — from Yunquera to Ronda, and back.

The route — which is spectacularly beautiful (and, really, what isn’t around Andalucia?) — leaves Yunquera, almost at the altitude of the Puerto de las Abejas (820m), and then dives right down to the town of El Burgo.

http://farm7.static.flickr.com/6120/6341322064_61f8239cf7.jpghttp://farm7.static.flickr.com/6092/6341323096_8f51c66ef1.jpg

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11
Nov 11

Google vs Facebook advertising — Our experience with RaceSplitter

At Makalu Interactive we ran both Google and Facebook ads for our RaceSplitter product, for about six months. After seeing the relative performance, we dropped Facebook.

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07
Nov 11

My system for Getting Things Done

Back in 2004, I wrote a popular article describing my system for “Getting Things Done”. Since then, tools have changed and my needs have changed, and so it was about time for an update.

Today’s system is simpler; it’s based on two tools — OmniFocus, and TaskPaper. Here’s how it works.

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